Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
Fiverr Social Media Marketing Skill Test Answers 2021
Fiverr Social Media Marketing Test 2021
Fiverr Social Media Marketing Test 2021
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| Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021 |
1) How does creating a social network
marketing plan differ from a traditional marketing plan?
·
The
brand image should be completely different for social marketing
·
The staff
requirements and skillsets for social marketing are different
·
There is no need for a social marketing
plan, but social marketing plan is required for traditional marketing
·
Other
than the method of delivery, a marketing plan either way will be similar
2) What non-financial measure of marketing is
important to track?
·
CEO performance
·
Number of new hires in marketing
·
Number of impressions
·
New customer
acquisition
3) What is a “vlog”?
·
Video Log
·
Video Blog
·
Log of blog activity
·
New technology to aid in blogging
4) What are the four P’s of
marketing?
·
Product, Price, Place, Promotion
·
Price, Popularity, People, Placement
·
Popularity, Product, Promotion, People
·
People, Price, Promotion, Placement
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
5) What should a company post on
Twitter?
·
New product launches
·
Significant company news
·
Occasional day to day posts of
interest
·
All of the above
6) What would the marketing budget
section of a marketing plan consist of?
·
The cost to write the plan
·
The expected costs for each ad campaign based on the
delivery method
·
The overall marketing budget for a
year
·
The marketing personnel job
descriptions
7) What is the method for being
linked to other users on LinkedIn?
·
Followers
·
Connections
·
Friends
·
Associates
8) How often should a marketing plan
be revisited?
·
Never, once written it is complete
·
As often as needed in order to revisit the plan of action
and revise any new actions
·
At company board meetings
·
During the financial review of the
company each month
9) What place does Pricing have in
marketing?
·
Higher prices guarantee a higher
revenue stream
·
The company should actively market
how much their products cost
·
Different pricing levels can be tested to see what elicits
the best consumer response
·
Marketing based on the pricing level relative to the
competition is important
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
10) Why is it important to post to a
blog regularly?
·
It reduces the cost per blog post
·
Keep readers engaged and also gives search engines content
to index
·
It gives the social media marketing
specialist something to do
·
It allows more chances for the
company to put down the competition
11) What is meant by the concept of
“viral” in social media?
·
Social media which is spread to viewers by the consumer,
growing in popularity
·
It is a method of branding a company
·
Advertising which can easily be
emailed
·
Marketing advertisements which are
not serious
12) How can LinkedIn serve the
company aside from social network marketing?
·
Job openings can easily be dispersed to qualified
candidates on LinkedIn
·
Company pictures can be posted to the
profile
·
Negative press about the competition
can be easily spread
·
Pricing lists can be posted
13) What is a “call to action”?
·
Giving an advertisement’s receiver a specific direction
such as ‘visit the site’
·
Using telemarketing to reach out to
potential customers
·
Defaming the competition
·
Creating a new marketing campaign
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
14) How far into the future should a
company plan its marketing activities?
·
Up to 1 year
·
5 years
·
1 month
·
Indefinitely
15) What is the main reason
traditional marketing will never completely go away?
·
It is cheaper than social media
marketing
·
All companies are required by law to
use traditional marketing techniques
·
There are better tax write offs for
traditional marketing
·
It’s proven to work time and again
16) What style of blogging would be
most effective for building relationships with customers?
·
Using the blog only for press releases
·
Posting resumes of the company
officers
·
Posting articles about how terrific
the company is, and putting down the competition
·
Writing posts about the company and
its ups and downs from inside, personalized approach
17) What can a company do to offset
the cost of running a blog?
·
Place ads on the blog which generate pay per click income
·
Charge users a fee to read the blog
·
Only allow past customers to read the
blog
·
Require a monthly membership to the
entire company website
18) What methods of social network
marketing should a company always use?
·
Blogging only
·
Twitter, Blogs, Facebook
·
YouTube
·
Depends on the company, their product, their audience
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
19) What is a contingency plan?
·
A second written plan in case
management doesn’t like the original plan
·
A detailed marketing plan
·
A set of actions to be taken if the original plan does not
perform as anticipated
·
A marketing plan written just for
social networking
20) How can a company use the same
material for both traditional and social network marketing?
·
Posting a luring comment on Twitter
to the company site
·
Selling ad space on the company
website
·
Utilizing a television ad campaign online as well on their
site and sites such as YouTube
·
Creating a magazine print ad with the
company website
21) What is “social media
optimization”?
·
Creating content which easily creates publicity via social
networks
·
Writing clear content
·
Creating short content which is
easily indexed
·
Hiring people to create content for social networks
22) What is meant by the “blogosphere”?
·
The act of writing a blog
·
Specific niche blog community
·
The interconnected community of blogs via linking to each
other
·
Advertising done via blogging
23) Which type of marketing would a
company blog be considered?
·
Social Network Marketing
·
Traditional Marketing
·
Both
·
Neither
24) What is a method of marketing on
Facebook which can reach several users by spending money?
·
Pay money for a better quality
Facebook account
·
Pay a third party to make posts to your account
·
Charge a fee for users to be your
friends
·
Facebook Pay Per Click placed advertisements
25) What can a company do on Facebook
apart from their page to create a following?
·
Post more updates than usual
·
Post controversial posts
·
Use several pictures
·
Use Groups, both company originated and posting to other
groups
26) What do updates to Facebook
status resemble most closely?
·
Video blogs
·
Posts on Twitter
·
A company white paper
·
Articles on LinkedIn
27) What is another term for “social media”?
·
Media Optimization
·
Consumer Generated Media
·
Advertising Socialization
·
Consumer Media Advertising
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
28) What should be the length of an
effective blog post?
·
Several pages in length
·
No more than a few sentences
·
A few sentences mixed with several links to other sites and
references
·
A few paragraphs
29) What is meant by “Marketing
Creative”?
·
The employees in the marketing
department
·
The content for marketing and its creative aspect
·
The methods used to distribute marketing
material
·
The branding image of the company
30) What is the term used for a
person who is receiving updates of another Twitter user’s updates?
·
User
·
Follower
·
Connection
·
Friend
31) What does the product portion of
the 4 P’s of marketing focus on?
·
The product or service being marketed to consumers
·
The manufacturing process
·
How the price will be set for the
product
·
How the new product will be promoted
32) What is the character limit for
posts on Twitter?
·
No limit
·
100 characters
·
140 characters
·
200 characters
33) How can a company place itself as
an expert in a certain area of expertise?
·
Post updates which brag about the
company
·
Actively answer questions in the Q&A section of the
site
·
Post comments on competitors pages
stating how they are inferior
·
Answer the questions in all the
categories, even the ones in which the company is not engaged.
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
34) What type of status updates would
drive visitors to the company site?
·
An update telling friends they hope
to see them all soon
·
A link to a new press release hosted on the company site
·
A link to a third-party hosting a
company press release
·
A picture of the CEO
35) What is meant by A/B testing in
marketing?
·
Testing of 2 different products
·
Testing 2 versions of an advertisement to see which elicits
the best response
·
Clinical testing of medical products
before legally allowing them for sale
·
Testing via 2 mediums, such as radio
and television
36) Using which of the following two
methods can a company ensure that the proper audience finds their YouTube
videos?
·
Post links on the company blog to the YouTube videos
·
There is no method to effectively
direct people to the company videos
·
Use of keywords
·
Sending out mail advertisements
37) How does a blog directly impact
sales of a company?
·
It tells customers what products to
buy
·
It can be used to talk negatively
about the competition
·
It is typically used as the way to
disperse company coupons
·
Typically a blog does not directly create sales
38) What is meant by
“micro-blogging”?
·
Blogging daily
·
Blogs which are posted by companies,
not individuals
·
Blogs with limited individual posts, limited by character
count typically
·
Blogging from mobile devices
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
39) What do Connections on LinkedIn
effectively represent?
·
Random strangers who found the
company
·
People the company has sold product
or services to
·
An avenue to disperse coupons
·
People and other companies the user is connected to
directly
40) What is the term adopted for
updates posted by Twitter users?
·
Tweets
·
Twoots
·
Twinks
·
Posts
41) Which of the following is an easy
way to track the website hits of a specific marketing campaign with a link to
the company website?
·
Hire a web specialty firm
·
Implement special software
·
Creating landing pages specific for
each campaign
·
There is no way to know where traffic
comes from
42) What feature does LinkedIn offer
for pay accounts?
·
Ability to post pictures
·
Increased abilities to connect directly and send messages
to people
·
Ability to post in Groups and create
a Group
·
Ability to block users
43) What is meant by Brand
Management?
·
Managing the marketing staff
·
Management of the marketing budget
·
The company executive management team
·
Creating a consistent image for the
company
44) What traditional marketing
technique is YouTube closest to?
·
Print advertising
·
Television advertising
·
Radio advertising
·
Mail advertising
45) Why is it important to have a
company blog hosted on the company web domain versus a third party blogging
site?
·
Required by law
·
Search engine rankings will include hits on the blog as
part of the overall website hits
·
Requires less effort to maintain
·
Cannot be hacked easily
46) What is the general purpose of
posting a video blog routinely to YouTube?
·
It allows the company to hard sell
its products
·
It allows the company to drive
website traffic to its blog
·
It can be used to disperse the company contact information
·
It allows followers to create a
personal connection with the employees of the company
47) What is the ultimate goal of a
social network marketing plan?
·
To satisfy investors in the company
·
To justify spending in marketing
·
To find investors for a company
·
Drive potential customers to the company and give them an
action item to perform
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
48) What is “guerilla marketing”?
·
Marketing geared towards animal
lovers
·
Marketing which relies on time and energy rather than a
large dollar budget
·
Aggressive sales techniques
·
Marketing using a large scale
national budget
49) How does YouTube serve a dual
purpose in social media marketing?
·
It can be used as a company blog as
well as video advertisements
·
It can be used for company pictures
and videos
·
It can be used to host the company
website as well as videos
·
It can be used as the forum for dispersing company videos,
as well as a host when embedding videos in sites outside of YouTube
50) What is a “wiki”?
·
Form of blogging
·
A new social networking site
·
Interconnected and user generated
knowledge management systems
·
A tool for posting to social media
networks
51) What should a company do for commercial
advertisements on YouTube in order to maximize their effectiveness?
·
Ask the watcher to visit the company site at the end of the
video
·
Make the videos at least 5 minutes
long
·
Make the videos under 10 seconds
·
Have the CEO featured in the
advertisement
52) What is the overall goal of
social media marketing for companies?
·
Generate sales
·
Increase company headcount
·
Increase their web presence
·
Help accelerate product launches
53) What is one measure a company can
use to validate the usefulness of its video posts on YouTube?
·
The number of followers
·
The amount of views of the video
·
The number of videos the company has
up
·
The sales volume of the company
54) How can a company create a forum
for dialogue on LinkedIn?
·
Post updates to the company status
·
Use of Groups
·
Change the company profile regularly
·
Post demeaning comments for the
competitors’ pages
55) How is site traffic useful in
evaluating marketing?
·
Overall site traffic can be followed
and a general idea of marketing’s impact on it can be determined
·
There is no correlation between site
traffic and marketing
·
Ads can send receivers to a specific landing page, which
can be tracked
·
Product sales from the company
website can be attributed directly to the marketing campaign
56) Why is there no specific
definition of what is social media marketing?
·
There is no governing body over
social media marketing
·
Companies cannot come to one definition
·
The concept is relatively new compared to traditional
marketing and is still being defined
·
It has not yet been widely accepted
57) How do ebooks represent a form of
marketing?
·
They are often free, include useful information, and direct
the reader onto the company which created the ebook for further information
·
They are not a form of marketing
·
They can be placed on free sites
where paid advertisements generate income
·
They can be used to defame the
competition
58) Which of the following is an important
aspect of creating blogs and posting content?
·
Using a witty user name
·
Posting at least once a month to the blog
·
Social Media Optimization
·
Using humor
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
59) How can a company convert posts
on Twitter to sales?
·
Write demeaning points about the
competition
·
Write posts about personal
information of the CEO
·
Creating posts which drive followers to their site
·
Constantly post updates about how the
company needs more sales
60) What style of videos can a
company post on YouTube?
·
Video Blogs
·
Television Commercials
·
Product Demonstrations
·
All of the above
61) Which of the following would be
leveraging both social networks and traditional marketing?
·
Handing out print advertisements with
a coupon for a store
·
A print advertisement in a magazine which drives people to
a website where there is a free trial offer
·
Posting an advertisement on a message
board
·
Hosting a video ad on YouTube not
otherwise seen elsewhere
1.Which of the following would be leveraging both social network and traditional marketing?
a Handing out print advertisements with a coupon for a store
b A print advertisement in a magazine which drives people to a website where there is a free trial offer
c Posting an advertisement on a message board
d Hosting a video ad on YouTube not otherwise seen elsewhere
2.What style of videos can a company post on YouTube?
a Video Blogs
b Television Commercials
c Product Demonstrations
d All of the above
3.How does creating a social network marketing plan differ from a traditional marketing plan?
a The brand image should be completely different for social marketing
b The staff requirements and skill sets for social marketing are different
c There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
d Other than the method of delivery, a marketing plan either way will be similar
4.How can a company convert posts on Twitter to sales?
a Write demeaning points about the competition
b Write posts about personal information of the CEO
c Creating posts which drive followers to their site
d Constantly post updates about how the company needs more sales
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
5.What non financial measure of marketing is important to track?
a CEO performance
b Number of new hires in marketing
c Number of impressions
d New customer acquisition
6.Which of the following is an important aspect of creating blogs and posting content?
a Using a witty user name
b Posting at least once a month to the blog
c Social Media Optimization
d Using humor
7.What is a "vlog"?
a Video Log
b Video Blog
c Log of blog activity
d New technology to aid in blogging
8.How do ebooks represent a form of marketing?
a They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
b They are not a form of marketing
c They can be placed on free sites where paid advertisements generate income
d They can be used to defame the competition
Fiverr Social Media Marketing Skill Test Answers 2021 - Fiverr Social Media Marketing Test 2021
9.What are the four P's of marketing?
a Product, Price, Place, Promotion
b Price, Popularity, People, Placement
c Popularity, Product, Promotion, People
d People, Price, Promotion, Placement
10.Why is there no specific definition of what is social media marketing?
a There is no governing body over social media marketing
b Companies cannot come to one definition
c The concept is relatively new compared to traditional marketing and is still being defined
d It has not yet been widely accepted
11.What should a company post on Twitter?
a New product launches
b Significant company news
c Occasional day to day posts of interest
d All of the above
12.How is site traffic useful in evaluating marketing?
a Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b There is no correlation between site traffic and marketing
c Ads can send receivers to a specific landing page, which can be tracked
d Product sales from the company website can be attributed directly to the marketing campaign
13.What would the marketing budget section of a marketing plan consist of?
a The cost to write the plan
b The expected costs for each ad campaign based on the delivery method
c The overall marketing budget for a year
d The marketing personnel job descriptions
14.How can a company create a forum for dialogue on LinkedIn?
a Post updates to the company status
b Use of Groups
c Change the company profile regularly
d Post demeaning comments for the competitors' pages
15.What is the method for being linked to other users on LinkedIn?
a Followers
b Connections
c Friends
d Associates
16.What is one measure a company can use to validate the usefulness of its video posts on YouTube?
a The number of followers
b The amount of views of the video
c The number of videos the company has up
d The sales volume of the company
17.How often should a marketing plan be revisited?
a Never, once written it is complete
b As often as needed in order to revisit the plan of action and revise any new actions
c At company board meetings
d During the financial review of the company each month
18.What is the overall goal of social media marketing for companies?
a Generate sales
b Increase company headcount
c Increase their web presence
d Help accelerate product launches
19.What place does Pricing have in marketing?
a Higher prices guarantee a higher revenue stream
b The company should actively market how much their products cost
c Different pricing levels can be tested to see what elicits the best consumer response
d Marketing based on the pricing level relative to competition is important
20.What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
a Ask the watcher to visit the company site at the end of the video
b Make the videos at least 5 minutes long
c Make the videos under 10 seconds
d Have the CEO featured in the advertisement
21.Why is it important to post to a blog regularly?
a It reduces the cost per blog post
b Keep readers engaged and also gives search engines content to index
c It gives the social media marketing specialist something to do
d It allows more chances for the company to put down the competition
22.What is a "wiki"?
a Form of blogging
b A new social networking site
c Interconnected and user generated knowledge management systems
d A tool for posting to social media networks
23.What is meant by the concept of "viral" in social media?
a Social media which is spread to viewers by the consumer, growing in popularity
b It is a method of branding a company
c Advertising which can easily be emailed
d Marketing advertisements which are not serious
24.How does YouTube serve a dual purpose in social media marketing?
a It can be used as a company blog as well as video advertisements
b It can be used for company pictures and videos
c It can be used to host the company website as well as videos
d It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
25.How can LinkedIn serve the company aside from social network marketing?
a Job openings can easily be dispersed to qualified candidates on LinkedIn
b Company pictures can be posted to the profile
c Negative press about the competition can be easily spread
d Pricing lists can be posted
26.What is "guerilla marketing"?
a Marketing geared towards animal lovers
b Marketing which relies on time and energy rather than a large dollar budget
c Aggressive sales techniques
d Marketing using a large scale national budget
27.What is a "call to action"?
a Giving an advertisement's receiver a specific direction such as 'visit the site'
b Using telemarketing to reach out to potential customers
c Defaming the competition
d Creating a new marketing campaign
28.What is the ultimate goal of a social network marketing plan?
a To satisfy investors in the company
b To justify spending in marketing
c To find investors for a company
d Drive potential customers to the company and give them an action item to perform
29.How far into the future should a company plan its marketing activities?
a Up to 1 year
b 5 years
c 1 month
d Indefinitely
30.What is the general purpose of posting a video blog routinely to YouTube?
a It allows the company to hard sell its products
b It allows the company to drive website traffic to its blog
c It can be used to disperse the company contact information
d It allows followers to create a personal connection with the employees of the company
31.What is the main reason traditional marketing will never completely go away?
a It is cheaper than social media marketing
b All companies are required by law to use traditional marketing techniques
c There are better tax write offs for traditional marketing
d It's proven to work time and again
32.Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
a Required by law
b Search engine rankings will include hits on the blog as part of the overall website hits
c Requires less effort to maintain
d Cannot be hacked easily
33.What style of blogging would be most effective for building relationships with customers?
a Using the blog only for press releases
b Posting resumes of the company officers
c Posting articles about how terrific the company is, and putting down the competition
d Writing posts about the company and its ups and downs from inside, personalized approach
34.What traditional marketing technique is YouTube closest to?
a Print advertising
b Television advertising
c Radio advertising
d Mail advertising
35.What can a company do to offset the cost of running a blog?
a Place ads on the blog which generate pay per click income
b Charge users a fee to read the blog
c Only allow past customers to read the blog
d Require a monthly membership to the entire company website
36.What is meant by Brand Management?
a Managing the marketing staff
b Management of the marketing budget
c The company executive management team
d Creating a consistent image for the company
37.What methods of social network marketing should a company always use?
a Blogging only
b Twitter, Blogs, Facebook
c YouTube
d Depends on the company, their product, their audience
38.What feature does LinkedIn offer for pay accounts?
a Ability to post pictures
b Increased abilities to connect directly and send messages to people
c Ability to post in Groups and create a Group
d Ability to block users
39.What is a contingency plan?
a A second written plan in case management doesn't like the original plan
b A detailed marketing plan
c A set of actions to be taken if the original plan does not perform as anticipated
d A marketing plan written just for social networking
40.Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?
a Hire a web specialty firm
b Implement special software
c Creating landing pages specific for each campaign
d There is no way to know where traffic comes from
41.How can a company use the same material for both traditional and social network marketing?
a Posting a luring comment on Twitter to the company site
b Selling ad space on the company website
c Utilizing a television ad campaign online as well on their site and sites such as YouTube
d Creating a magazine print ad with the company website
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